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16 Figure 14. RCMB Industry sector analysis – Agriculture 2022/23 compared to 2019/20. Source: Agricultural industry statistics | RDA Murraylands and Riverland | economy.id Value of Agricultural Commodities RCMB’s total value of agricultural output in 2020/21 was $252M with the largest proportion attributed to Livestock Slaughterings ($61.1M). Other significant contributors are displayed in Figure 14, while industries that contributed less than $2.5M were Citrus fruit, Other broadacre crops, Grapes, Other fruit, Nuts and Eggs. Data from the 2020/21 Agricultural Census shows the gross value of agricultural commodities in broad categories. Figure 15. Value of Rural City of Murray Bridge agriculture production 2020/21. Economic Development and Growth Strategy 2026-2030 51

17 5.2 Construction Construction includes Building, Heavy and Civil Engineering, and Support Services. In 2022/23, RCMB’s Construction industry contributed 1.0% of South Australia’s employment and 1.6% of its value added (refer Figure 16). Figure 16. RCMB Industry sector analysis – Construction 2022/23 compared to 2019/20 5.3 Health Care and Social Assistance The Rural City of Murray Bridge Health Care and Social Assistance sector contributed 1.2% to South Australia’s employment and 1.2% of its value add (refer Figure 17). Figure 17. RCMB Industry sector analysis – Health Care and Social Assistance 2022/23 compared to 2019/20. 52 The Rural City of Murray Bridge

18 5.4 Manufacturing The Rural City of Murray Bridges’s manufacturing sector contributed 1.6% to South Australia’s employment and 1.3% of its value added in 2022/23 (refer Figure 18). Figure 18. RCMB Industry sector analysis – Manufacturing 2022/23 compared to 2019/20. 5.5 Tourism Tourism is predominantly made up of the Accommodation & Food Services and Retail Trade sectors. Although not listed as a top 5 industry in RCMB it is an enabling activity to economic growth as visiting a region and experiencing its lifestyle and attractions is often part of the decision-making process of economic growth drivers such as establishing a business, investment decisions and choosing a place to live. Therefore, it is a useful and important metric to understand and follow over time, especially given local government investment, including the RCMB, in tourism related activities. Figure 19. Value of Tourism RCMB and South Australia 2023/2 Source: National Institute of Economic and Industry Research (NIEIR) ©2025. Economic Development and Growth Strategy 2026-2030 53

19 Figure 20. Breakdown of Tourism Value. Source: National Institute of Economic and Industry Research (NIEIR) ©2025. Direct employment in the Tourism Sector in Rural City of Murray Bridge increased from 305 people in 2021 to 556 in 2024, representing a strong recovery from the covid pandemic period in 2020 and surpassing the 2019 figure of 486. The increases in indirect employment, the flow on benefit from tourism, is important to note to understand the benefit and importance of tourism into Rural City of Murray Bridge. Indirect employment increased from 207 people in 2021 to 378 in 2024, and surpassing the 2019 figure of 331. Figure 21. Tourism Employment 2000-2024 Source: National Institute of Economic and Industry Research (NIEIR). Compiled and presented in economy.id by .id (informed decisions). 54 The Rural City of Murray Bridge

20 Regional Tourism The South Australia Tourism Commission (SATC) defines regions across the state as per the Regional Visitor Strategy and the RCMB district is one of six Local Government Areas that make up the Murray River, Lakes & Coorong Region (refer Figure 22). At the end of December 2024, the Murray River, Lakes & Coorong Region visitor expenditure totalled $223M, already exceeding the SATC Regional Visitor Strategy December 2025 target of $196M. Figure 22. State context Figure 23. The Murray River Lakes & Coorong region (green shaded area). Source: Murray River, Lakes & Coorong Visitor Guide. Economic Development and Growth Strategy 2026-2030 55

21 Figure 24. Murray River, Lakes & Coorong data for the year end December 2024.Source: South Australian Tourism Commission. 56 The Rural City of Murray Bridge

22 Tourism Subsector – Retail Trade Encouragingly retail trade sector analysis indicates RCMB’s worker productivity has increased over the past decade to be greater than the South Australian average (figure 25), not the case in 2012/13. Figures 25 & 26 $ values are expressed in 2022/23 base year dollar terms and data figures are inflation adjusted each year to allow direct comparison, and annual data releases adjust previous years’ figures to a new base year. Figure 25. Rural City of Murray Bridge and South Australia Retail Trade industry overview & 10-year comparison. Source: Economy.id (2025) Tourism Subsector – Accommodation & Food Services Accommodation and Food Services sector analysis indicates RCMB worker productivity has increased over the past decade and is now on par with the South Australian average, previously more than 10% less. Figure 26. Rural City of Murray Bridge and South Australia Accommodation & Food Services industry overview & 10-year comparison. Source: Economy.id (2025) !"#ABC'!E)B*#!+!,-./AB.A!M)C1#/ ,2B.3# 41-.-RC1!R#B/S)# ",T8 9: ",T8!; !-<!9: ",T8 9: ",T8!; !-<!9: !"#$%&"'EF*+F%FI$- .L01 0O345 1S ..L5 5T88T .S 434 !"#$%&"'EF*+VW!- ..O3 T.8O8 1S 55. T3430 .S 111 VW!*F%*F%FI$*'"#$%&"'EF*;IF<% O=T0 O=T5 O O=8T O=83 OS >O=O8 ?@F#@FAW%FI$*BI$'C*+a"- 1O5=5 .O04T=T. 1S ..1=11 5581=40 .S 0T=L5 EI$@'*Icc*+a"- .33=43 T00L=84 1S 8.=85 LT8L=30 .S T.=TL !d#%;FC*+a"- ...=0T 335T=.5 3S 1L=5. 1531=83 .S 5T=.L !d#%;FC*+c%"'CF<e-*+a"- .O4=14 1531=03 4S 14=4T 1383=5. .S 80=85 !d#%;FC*+<EF';EIF<%EI$-*+a"- 8=81 LL3=1L .S .=3L 4L5=01 OS T=38 I"#%;FC+a"- 0=8L .03L=03 .S 0=O0 .818=50 .S O=TT I "#%;FC*+c%"'CF<e-*+a"- 0=8L .03L=03 .S 0=O0 .818=50 .S O=TT I "#%;FC*+<EF';EIF<%EI$-*+a"- O O OS O O OS O J%eI$*BI$'C*+a"- 0T=54 8LTO=43 .S 5T=4 TO4O=OT .S .O=44 K%;i';*#;%c@eF<M<F&*+a*#';*k%;i';- 53l51Oa**** 88l43.a**** >a******************** T.l053a*********** TLl4O3a** >a******************** 1.l538a**** =>=?@=A =>B=@B? !"#ABC 'E)A)*+E,*C#-./C M!12 34 M!12,R ,)S,34 M!12 34 M!12,R ,)S,34 !"#$%&"'EF*+F%FI$- .L0 .L1LO 13 .OO .O45. 13 5S !"#$%&"'EF*+T8!- VWO V5.0S 13 VSL V.WVS 13 VV T8!*F%*F%FI$*'"#$%&"'EF*;IF<% 4=0S 4=0V 43 4=05 4=0L 43 >4=4V ?@F#@FA8%FI$*BI$'C*+a"- .W=.5 .L.W=WL 13 .V=S. .LL0=VO 13 .=1O EI$@'*Icc*+a"- V0=.0 V0OW 13 O0=W. V4VV=.S 13 L=51 !d#%;FC*+a"- 1S=. OOO0=SV 13 15=WV OO4S=VV 13 >V=VV !d#%;FC*+c%"'CF<e-*+a"- 1V=SW 1S1S=OS 13 15=1L 15S.=VS 13 >V=51 !d#%;FC*+<EF';EIF<%EI$-*+a"- 1=4O W1O=1L 43 4=0V S.W=LL 43 4=VL I"#%;FC+a"- .0=S .L11=WW 13 SL=W1 VW..=LO 13 0=.L I "#%;FC*+c%"'CF<e-*+a"- S4=15 SOW0=50 13 VL=.0 OW41=.1 13 4=0 I "#%;FC*+<EF';EIF<%EI$-*+a"- 10=OS 10O.=1O 13 14=O. 14.S=S1 13 .=LL J%eI$*BI$'C*+a"- SS=4W V5VO=S0 13 V.=0V V5L1=LL 13 W=S. K%;i';*#;%c@eF<M<F&*+a*#';*k%;i';- 01lV55a******* 01lOLOa******* 4 .1lSOVa*********** .WlO.Sa** 4 LlL.Sa****** 7879:7; 78<7:<9 Economic Development and Growth Strategy 2026-2030 57

23 6. Workforce 6.1 Employment The number of people who work in the Rural City of Murray Bridge is estimated at 9,566, while the number of RCMB residents who are employed is estimated at 8,671. RCMB has a workforce of 9,121 Full-time equivalent workers. Agriculture, Forestry and Fishing is the largest employer, generating 1,466 FTE jobs in 2022/23. Health Care and Social Assistance is the next largest employer with 1,437 FTE, followed by Manufacturing (975), and Retail Trade (777). Figure 27. Employment 2022/23 – Rural City of Murray Bridge v South Australia. Source: Full time equivalent employment | RDA Murraylands and Riverland | economy.id National Institute of Economic and Industry Research (NIEIR). 6.1.1 Changes in Employment The number of full-time equivalent local workers in the Rural City of Murray Bridge increased by 702 between 2017/18 and 2022/23 (noting some left the workforce). The most significant changes were for those employed in: ● Agriculture, Forestry and Fishing (+439 FTE) ● Health Care and Social Assistance (+425 FTE) ● Construction (+120 FTE) ● Education and Training (+101 FTE) 58 The Rural City of Murray Bridge

24 Rural City of Murray Bridge experienced significant increases in employment in 2021/22 and 2022/23 with 3.8% and 6.4% respectively, surpassing the State’s combined increase of 8.9% over the same period (refer Figure 28). Figure 28. Employment annual change – RCMB v South Australia. Source: Time series industry sector analysis | RDA Murraylands and Riverland | economy.id National Institute of Economic and Industry Research (NIEIR). Compiled and presented in economy.id. 6.1.2 Jobs to Workers Ratio (Employment Capacity) While the jobs to residents ratio for the RDA Murraylands and Riverland region in 2022/23 was 0.95, meaning that there were less jobs than resident workers, the Rural City of Murray Bridge’s ratio of 1.13 meant there were more jobs than resident workers. Electricity, Gas, Water and Waste Services had the highest ratio (1.56), while the lowest ratio was found in Mining (0.20). A goal of economic development is to maximise the employment opportunities locally, leading to a more socially sustainable community. Employment capacity is a simple way of looking at Employment Capacity measures the balance between local job availability and resident workforce participation within a specific industry. It is calculated by dividing the number of jobs located in the area by the number of local residents employed in that industry, regardless of where they work. A value greater than 1.0 indicates the region offers more jobs than it has resident workers in that sector, suggesting it attracts workers from outside the area. A value less than 1.0 implies more residents are employed in the industry than there are local jobs, indicating a reliance on employment opportunities outside the region. Economic Development and Growth Strategy 2026-2030 59

25 whether the Rural City of Murray Bridge could theoretically provide jobs for all its residents if they were to choose to work locally. Figure 29. Rural City of Murray Bridge - Employment capacity by industry 2017/18 compared to 2022/23. Source: Jobs to workers ratio | RDA Murraylands and Riverland | economy.id National Institute of Economic and Industry Research (NIEIR). Compiled and presented in economy.id. 60 The Rural City of Murray Bridge